Social media has become a part of our daily routine and social media trends continue to catch audience’s attention. Majority of people are living most part of their lives on social media. So, if you wish to win over your customers, that is where you need to stay ahead by following latest social media trends. It is also the best place for clients to interact with customers and build relationship with them. According to recent statistics, there are around 3.78 billion social media users globally and the number is said to increase in the coming years. No wonder, social media trends rule the world of advertising and branding.
Today, many people are aware of new businesses after seeing it on social media. The year 2022 will witness greater demand for mobile advertising and video ads.
The Digital Environment will Combine Augmented and Virtual Realities.
With Facebook changing to Metaverse, there is scope for virtual and augmented reality experiences. Companies will benefit from such features which will help them expand their reach and visibility. This is one of the social media trends that will influence business and marketing. It is a virtual extension which will have real brands, concerts, games and one could stroll around and explore. It could be an immersive 3D tour of a tourist location or create a film where you don’t just watch but feel you are part of it. Though at an early stage, it is all set to open up a world of possibilities.
Here are a Few Latest Social Media Trends Worth Watching Out for :
Live Streaming
Around 82 percent of internet users prefer live streaming of videos in social media content. Since it is live, most of them find it engaging and reliable. Given the benefits of live streaming, most marketers are using it as the social media strategy.
Chatbots
A successful social media trend, Chatbots have changed the way businesses communicate with their customers. Chatbots are digital assistants that can interpret and process users’ requests and give prompt answers. They can establish round the clock online presence for your business as they send automated responses. Research also indicates that chatbots can also save on customer support costs. They can also be integrated with voice and face recognition features to connect with customers. With sentiment analysis, chatbots can also understand if the conversation was alright and respond to emotions and figure out happy and disappointed customers. With voice-driven search becoming the next big thing, voice bots are gaining popularity.
YouTube Shorts
Today, with the growing use of social media, people want to get more information in little time. YouTube shorts are usually 15 – 60 second short, easy to understand and engaging videos effective in building brand recognition.
Ephemeral Content
This is a new buzz on latest social media trends. Ephemeral content is something that is temporary and disappears soon. For example, Insta stories, Twitter Fleets, Facebook stories, LinkedIn stories. It works on the concept of Fear of Missing Out (FOMO) and is ideal for one day deals, limited period offers which no one would want to miss. This kind of content attracts people and one of the best ways to showcase your brand and connect with customers. It is a smart way to allow the audience to take a quick decision on the product or service.
If you wish to build a better social media presence to grow your business, contact Digital Eyecon, the one- stop-shop for web development and digital marketing that helps you connect with your customers and increase your brand’s online presence.
