SEO stands for “search engine optimization.” Basically, it can be defined as the process of improving your site to increase its visibility when people search for products or services related to your business in Google or other search engines. The better visibility your pages have in search results, the more likely you gain attention and attract eventual and expected customers to your business.Search Engine Optimization is done to optimize websites to rank higher and drive more traffic to businesses.
SEO can definitely be done without holding a website but the expected results would not be same as what it will be with holding a website of yours. So, it is highly recommended to own a website and get its SEO done to achieve desired results.
Youtube Video SEO
It’s a known fact that YouTube is the second largest search engine on the planet that Google itself owns. Most SEOs do not realize how profitable and lucrative is YouTube in terms of SEO.
Now it’s very common you will see YouTube videos show up at the top of SERPs above all the websites. This is a clear indication that Google and users love to see a practical demonstration of solutions to their problems.
Some tips to optimize your YouTube SEO:
- Make use of creative and click-worthy thumbnails that may increase the Conversion Rate concerning your competitors. This moves up the ranking of your video exponentially and gets shown to many users.
- Add video captions and correct the incorrect ones. YouTube automatically adds closed captions with many mistakes, so it’s better to add them manually.
Local SEO – Google My Business
Google My Business is the best way to get your business on the SERPs without a website. This is a feature offered by Google for businesses to present themselves on the SERPs for free.
Whenever you search for something like “Dentists Near Me” you shall find a box-like structure with 3 listings also known as Local SEO Pack-3 on the Search Engine Results Page.
You can Include Information such as Description, Address, Phone Number, Website, Photos, Posts, Primary and Secondary Categories, and also reply to reviews of your customers.
Social Media Platforms
This is the most often overlooked platform in the SEO industry. It may not be hard-core SEO as it is known as Social Media Optimization, but these platforms can drive interest from a global perhaps nationwide audience to your business. As people are always on Instagram, Facebook, etc. spending time at least once a day.
The other benefit of optimizing these platforms is that your business could appear when someone types the service you offer such as “Plumbers”, with correct optimization techniques you can appear at the top of search results on Instagram and Facebook. Remember, location also plays an important role in ranking on these platforms.
Either way you as a professional could also be found on Google from social media platforms’ profile on the first page of Google. For example, Google Search for “plumbing professionals” could bring up your profile on these platforms as a search result.