Did you know multiple variables can greatly impact and hinder the potential of your content? Whether it be the wrong business goal, content strategy, audience or the wrong kinds of amplification – they can all hold you back from success.

In this [in]novate session, we’ll show you how you can avoid these pitfalls by creating a winning content marketing strategy. Discover powerful tips for content creation, distribution and amplification so you can work smarter, not harder.

You’ll gain an understanding of:

• How to tie content to your business goals
• How your audiences interact with the problem your business solves, and what influences their behavior
• How to position your content and pair it with the right amplification